I’m João, a London-based creative lead with 10+ years agency and brand-side experience.

Fun fact: I could have been the tenth lawyer in the family lineage. But much to my mother’s dismay, I’m not. Let’s blame that on a vague love for great narratives. And luckily, I now get to write my own stories for brands like Coca-Cola, Sky, Volkswagen and Uber. 

My work is informed by my doomscrolling as much as cinema, fashion and books. Some call it a culture-first approach. I call it a common sense approach.

See the work. Say hi.

(My mother is still proud of me, don’t worry)


Requests, compliments, insults:
hi@joaoemmerling.com



Brands I’ve worked for: Coca-Cola, Volkswagen, Ray-Ban, Heineken, Captain Morgan, Sky, Canon, Porsche, Philips, Uber, Mercedes-Benz, Bumble, Get Your Guide, Costa Coffee, Yamaha, Deutsche Bahn, H&M, Tate, Lumas, Habitat, Global Citizen, BVG, Boiler Room, Zopa, Pampers, Converse, Johnnie Walker, Swatch, Gordon’s, Philips, Zalando, The Economist, Gillette, Red Bull, Oral-B  


Creative Consultant
Sky Creative
2024-2025
London

Creative Consultant
BMB
2024
London

Senior Creative
Virtue/VICE
2021-2024
London

Freelance/Contract Creative
2014-2021 
London/Berlin/Zurich



Master of Arts
Media & Communications
Goldsmiths, University of London
2017 – 2018

Bachelor of Arts
Media Culture
Bauhaus-University Weimar
2012 – 2016