CAPTAIN MORGAN
Enjoy Slooow
The campaign that set a new pace for a great night.
The campaign that set a new pace for a great night.
For Captain Morgan, I was lucky enough to participate in the concepting of the global launch film and TVC of the brand’s “Enjoy Slooow” campaign, celebrating moderation with rising star Bree Runway. Set to a reimagined version of cult song Rhythm of the Night, the film was the start to Captain Morgan’s moderation campaign and their Acts in Culture.
I also had the unique opportunity to launch this social-first campaign and their first in a series of acts in culture, uniting people in places that define a city.
In Berlin, we found inspiration in the ubiquitous Spätis that serve as neighborhood hubs, where people stop by for snacks, drinks, and banter
In Berlin, we found inspiration in the ubiquitous Spätis that serve as neighborhood hubs, where people stop by for snacks, drinks, and banter
Taking over these corner shops, we curated events hosting karaoke and hobby clubs, each with its own quintessentially Berlin charm. Bringing together the whole neigbourhood to sing along to Madonna, play ping pong, table tennis, and witness the fabulous dancers from the Berlin Ballroom Club.
The culmination of our work was a content series that captures the energy of the physical events and reined in a new era of positive socialising on people’s feeds.