WORK


CHEESTRINGS

Strings & Things

Turning snack time into a cultural moment.



My work for Cheestrings centered on creating a deliciously silly take on a brand to resonate with families across markets. The concept transformed the simple act of peeling and eating into an infectious celebration: Fun Om Nom Nom. 

With it came a playful rap anthem performed by kids that captured the pure joy of the product. The music video-style execution brought together cool kids, an anthropomorphised Cheestring, and a hook that even the grumpy substitute teacher might not be able to get out of her head.



Teased on TikTok and released in full on Spotify, the song met families where they already were. Leading the localisation for German markets, I made sure the vibe wasn’t lost in translation. Long live the cheese.