WORK


COCA-COLA

THE COKE OF THE FUTURE

Creating the first AI-inspired Coke ever.


My involvement in the conception of the Coke Creations Y3000 limited edition marked the genesis of a visionary product and campaign that let audiences taste the future.




Part of the work with Virtue Worldwide was an immersive AI-powered experience. Consumers could scan QR codes on-pack, unlocking the Y3000 Cam, an augmented reality platform that allowed them to envision their present reality through the lens of the future. The brand also took over the iconic Las Vegas Exosphere for a week, showing a futuristic cityscape with architecture inspired by the Y3000 AI Cam.



Our collaboration extended far beyond crafting a drink; it managed to blend cutting-edge technology with the brand’s infectious positivity, resulting in not just a taste but a completely novel visual identity and an unprecedented brand experience. 




Overall, the campaign has had over 5 billion earned media impressions and was crowned #1 AI Activation 2023 by AdAge.