WORK


JOHNNIE WALKER

Keep Walking
The campaign that brought the iconic Walkers to Brazil.



Building on the iconic Walkers campaign, Johnnie Walker was keen to extend their collaboration with artists around the globe.

Briefed with this unique opportunity to tap into culture, I helped create this unique social campaign with São Paulo legend DJ Cashu, founder of queer techno night Mamba Negra.

Exploring the city’s unique social fabric and nightlife scene, we met for a chat with the artist-turned-entrepreneur. 

The film is a celebration of a rich musical landscape and the brand’s legacy of supporting artists in its core markets. Cutdowns on Instagram and TikTok successfully reached the LPA24 demographic and kickstarted a cultural conversation in Brazil.