WORK


UBER

FOR EVERYONE

The campaign that reestablished Uber in Germany.



For Uber, I worked on two successive large-scale campaigns in Germany, writing OOH headlines, film scripts and social concepts.



Facing legal hurdles in Germany, the brand had intermittently pulled out of Germany and wanted to announce its comeback with a bang.




Each poster focusses on a core RTB with headlines that are designed to turn heads. Among them: “Für deine un-unheimlichen Heimwege” (For your un-unnerving ways home) and “Für deine nur-noch-ein-Bier Biere” (For your “just-one-more-beer” beers). The social assets used the same tonality to show Uber use cases.






While the campaign was live, the OOH assets were ubiquitous in most major German cities, including megaposters at Berlin’s Alexanderplatz and Munich’s Odeonsplatz.