BRAND REFRESH

Giving an iconic brand a brand new voice.

After a successful pitch, I led the development of a fresh campaign for Yamaha Marine, introducing a bold new tone of voice that embraces a more tongue-in-cheek style. This shift injected a sense of fun and approachability into the brand, setting it apart in a traditionally serious industry.

The campaign’s OOH assets captured this playful spirit, using witty headlines and striking visuals to engage and entertain. By redefining Yamaha Marine’s voice, the campaign resonated with a broader audience, driving renewed interest and visibility for the brand.