I help brands earn a place in culture.

João Emmerling is a Creative Lead based in London.

For more than ten years, he has developed and led work for brands including Coca-Cola, Google, Porsche, Volkswagen and Uber, from global campaigns to ideas built for the feed.

He feeds off a mix of international mileage and being chronically online. His creative philosophy is simple: if the idea can’t compete with a great news story, a beautiful film, or a delicious piece of organic content, it’s not working hard enough.

Some call it a culture-first approach. He calls it a common sense approach.

See the work. Say hi.